Lightweight isn’t a compromise—it’s a category.
Saurabh Khandelwal didn’t just identify the rise of minimalist jewellery—he engineered a response to it. Through Premio, he turned lightweight diamond jewellery into a powerful blend of utility, aspiration, and profitability.
He reframed how the industry approaches karat weight—not as limitation, but as a storytelling opportunity, lifestyle choice, and strategic brand differentiator.
Design Philosophy with Commercial Intelligence
Every lightweight piece must carry its value in form, finish, and emotional relevance.
Saurabh collaborates with design teams to create pieces that feel indulgent without being bulky—balancing surface illusion, gem setting, and metal manipulation techniques that elevate perceived value while optimizing cost.
He brings a dual lens: aesthetic sharpness and SKU profitability.
The Lightweight Retail Format
Lightweight jewellery can’t be sold like traditional bridal sets.
Saurabh has pioneered store layouts, packaging formats, and product storylines tailored to lightweight buying behavior. Think curated counters, “5-minute picks,” weekday gifting, and occasion-less indulgence.
It’s a retail rhythm built for daily wear, not seasonal splurges.
New-Age Buyer, New-Age Diamond Logic
This category targets a very specific persona: urban, fast-moving, style-conscious, and budget-sensitive.
Saurabh aligns pricing slabs, communication tone, and material sourcing specifically for this audience—creating demand without discounts.
He also designs digital content that makes lightweight jewellery feel like personal fashion, not generic accessory.
“Less weight. More meaning. That’s where the future of diamond jewellery is headed.”
— Saurabh Khandelwal